Press Release

Munchy Play®, founder of the first children’s plate and track, has partnered with Thomas & Friends™ to launch a fun new tableware collection in the UK and Ireland.

Featuring a built-in track, the plates bring fun to dining and children to the table, with meals at the focus. Available in three playful themes, there’s a; blue Thomas plate, red James plate, and green Percy plate, featuring illustrations of the favourite engines. Bringing all the fun of Thomas & Friends™ to the table, it takes children on a journey from Knapford Station, passing tunnels, trees, and traffic lights along the way!

Designed for preschoolers, there are high-sides and a non-slip base to support self-feeding. Plus, the track can accommodate children’s favourite TrackMaster and MINIS engines.

The Thomas & Friends™ Train Track Plate collection is now available from £15.99, at Munchyplay.com and Amazon.com, as well as Drayton Manor Park, home of Thomas Land.

Helen Genia, Head of Licensing for Mattel UK, explained: “We are delighted to partner with Munchy Play to bring the magic of Thomas & Friends to mealtimes. Creative storytelling is a great way to keep teatimes on track in a way that families will appreciate, and little ones will love. Children take great comfort in their favourite train characters, and this brings it together in the most clever and irresistible way.”

Creative storytelling is a great way to keep teatimes on track in a way that families will appreciate, and little ones will love.

Launched last year, Munchy Play manufacturers its products in the UK, and has been named one of the ‘most promising’ start-ups of 2021.

Sophia Procter, founder and CEO of Munchy Play®, said: “Four years’ ago, inspired by my son’s love of Thomas, I came up with the idea for a kids’ plate with a track around the outside. Successfully bringing my fussy eater toddler to the table, I saw its potential to help other families and set out to create a tableware range that would excite children about dining. It’s a dream come true to introduce our new Thomas & Friends collection for families to enjoy.”

Suitable from 6+ months the tableware is easy to clean, stack and store. Made in Britain the children’s tableware range is made from polypropylene for repeat use, it is also free of BPA, PVC, and melamine. With zero-single-use plastic, both the product and packaging can be recycled.

Stay up to date with the latest news by following @munchyplay and @thomasandfriends on Twitter, Facebook and Instagram, as well as munchyplay.com and thomasandfriends.com

ENDS

Notes to editors:

• Trains not included.
• Suitable from 6+ months, for table use only, with adult supervision.
• Munchy Play’s range also includes a ‘Vroom-Vroom’ car plate.
• Dimensions: 27cm I 230g.

About Munchy Play

Munchy Play® is a family-run business in London. It designed the first-ever kids’ plate featuring a built-in track, helping to solve mealtime struggles. Its mission is to make life easier, or just more fun for families. It was launched in 2020 by Sophia Procter, a mum and award-winning marketer. The collection is proudly manufactured in the UK, and is a registered design and trademark. It has received a ‘Global Women in Innovation Network’ Award, and was a finalist in the ‘Junior Design Awards 20/21’. www.munchyplay.com

About Mattel

Mattel is a leading global children’s entertainment company that specialises in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends™ and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.

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