Q: How did you create a ‘playful’ look for the Munchy Play® collection of kids’ plates?
I worked closely with Munchy Play to create designs that would appeal to a younger audience as well as parents. Testing the designs on children was a good indicator. We started with a strong colour theme and wove this through the different plate ranges. The plates are really fun and interactive so it’s a really exciting project to have worked on.
Q: Why do you think children like bright colours?
Bright colours are stimulating and especially for younger children. I think bright colours are associated with play and fun. Making mealtimes more fun is part of the ethos so it made sense to introduce bright colours into the designs.
Q: Your range for Munchy Play is gender neutral, tell us a bit about how you tried to achieve this?
We were careful with colour choices, for example we picked universal colours, a mix of warms and cools to create a gender-neutral range. We also consciously created female and male engineers as part of the overall artwork for the Vroom-Vroom plate, so we haven't stuck to conventional/ old fashioned stereotypes.
Q: And we have to ask, do you have a favourite plate in the range?!
All the designs are fun in their own ways, personally I love the Tea Party Plate. However, I can see myself getting quite into playing with a train on the Choo-Choo Kids’ Plate, so that is a close second!
Q: What are you working on next?
I have been working on some of my personal projects which will be available from my online shop. I have also been doing some branding for a community garden project, so it is quite a variety at the moment. I love applying design to different bespoke projects, it’s amazing how you can tailor it to so many different areas.
To learn more about Lydia, or to shop her range, visit www.lydialeith.com